Berlin Day in New York


Berlin in New York - From May, 10 2007 till November 2007, over 80 products of 20 Berlin Designers were sold in the MoMa Design Store. "Destination: Berlin" was the biggest sales exhibition of its kind in the MoMa Design Store. As highlight of the BERLIN DAY in New York, the Governing Mayor of Berlin, Klaus Wowereit, will open the exhibition “Suitcases from Berlin” on May 17.

MoMA takes Design from Europe’s No. 1 Creative Metropolis to New York. On recommendation by KW Institute for Contemporary Art Berlin ( and CREATE BERLIN, initiative for Berlin Designers, ( more than 80 products by over 20 Berlin Designers including Marlies von Soden, Roomsafari, Adam and Harborth as well as Bless will be sold in the MoMA Design Stores from May 10 until November 2007. With “Destination: Berlin"”, MoMA is presenting the biggest sales exhibition of this kind in its Design Stores and directs international focus towards Berlin as the first European city awarded the title “City of Design"” by UNESCO. In celebration of the official opening of “Destination: Berlin”" on May 17th, CREATE BERLIN and Berlin Partner GmbH, business development and city marketing agency, are organizing the BERLIN DAY.

Ambassadors of the Creative Industries and the Governing Mayor of Berlin, Klaus Wowereit, represent the creative metropolis at the BERLIN DAY in New York on May 17, 2007.– On that day, New York will only talk about one topic: Creativity from Berlin. The BERLIN DAY is initiated by CREATE BERLIN in cooperation with Berlin Partner GmbH to boost and promote the international reputation of Berlin as a business and creative location. 30 ambassadors of Berlin’s creative sector will travel to New York for the BERLIN DAY. Important points on the agenda of the delegation from Berlin will be the opening of the exhibition “Koffer aus Berlin”" (Suitcase from Berlin), which was initiated and curated by CREATE BERLIN, and the visit of the Governing Mayor of Berlin, Klaus Wowereit to the MoMA Design Store followed by the Berlin Party.
A business dinner with select New York guests is especially aimed at a linking of important multipliers within the creative industries of both cities. Berlin Partner hosts the event in the MoMA Restaurant The Modern featuring Berlin and New York cuisine presented by star chefs Semmler und Kreuther. This will be the place where the Berlin delegation meets influential multipliers and economic contacts from New York. And at the end of the day, the BERLIN DAY will shape New York’s nightlife: The band Mia will provide Berlin entertainment with a midnight concert – in the true fashion of the German capital.

CREATE BERLIN starts the International Campaign I LOVE BERLIN with the BERLIN DAY.
The BERLIN DAY in New York is the first mission and portrays CREATE BERLIN’s clear commitment to the new campaign I LOVE BERLIN, intended to be the link between world-wide design metropolises and Berlin. The I LOVE BERLIN mascot KOSMO guides visitors through this growing creative jungle of the design metropolises. As an adventure-loving cosmo-/ astronaut based in Berlin, it conquers the creative cities and puts down I LOVE BERLIN flags.

New York, May 17, 2007 – One of the BERLIN DAY highlights will be the opening of the exhibition “Koffer aus Berlin"” (Suitcase from Berlin) in the presence of the Governing Mayor of Berlin, Klaus Wowereit. The exhibition that is initiated and curated by CREATE BERLIN features the contents of this suitcase, which was especially designed and packed for this exhibition by Berlin creatives. Just how much creativity fits into a suitcase is demonstrated by talents such as the shootingstars from Berlin’s Architecture scene, Graft, who attracted a lot of attention with their designs for the art gallery on the Berlin Schlossplatz, the castle square; Werner Aisslinger, the only German Designer represented at the MoMA with his own design chair; internationally renowned Berliners include DJ Paul van Dyk, the Illustrator Olaf Hajek and the Gestalten Verlag, Berlin Product Designers like Mykita and Zeha as well as the fashion labels Bless and Kaviar Gauche and the fashion designer Michael Michalsky. With their suitcases the creatives will travel to New York for the kick-off of this exhibition and will not only present their individual Berlin, but also a snapshot and a cross section of creativity from Berlin. The exhibition will be shown in Soho from May 17, 2007.

With more than 6,000 companies active in architecture, advertising, design, photography and the fine arts, Berlin is the undisputed design capital of Germany. In the past several years, numerous new ateliers have opened in the city and major corporations such as Volkswagen AG have transferred their design centers to the region in order to profit from the exciting and creative atmosphere. More than 10,000 people work in the design industry in Berlin creating an annual turnover of approximately 1.4 billion euro. Berlin is a city where fashion, media and graphic design engage in an ongoing creative exchange with product and furniture design. This productive synergy is embodied by companies such as Meta Design, Art+Com, Plex and Moniteurs. Therefore in November 2005, Berlin became the first European city to be designated by UNESCO as an official “City of Design”", thus ensuring its membership in an exclusive network of creative cities.